In business life , there are some purposes that all people who make business want to reach . One of these goals is branding. Branding means to be known of product or service by people. The branding is the one of the most significant aims in commercial life . Since to be a mark provides more advantages to the brand owner . That is why the protection of the brand is the significant issue as important as being a brand .
One of the forms of Intellcual Property is Trademark . This property shows that you are the owner of this product or service and protect it. The owner of the brand has this property.
Likewise , the trademark is different from the patent . It is true that both of them provide powerful advantages to the owner .Yet , the field of their protection is different from each other . As Richard A. Chapo said on the article of What Is the Difference Between a Patent and a Trademark , A patent protects the commercial rights of the functional elements of an invention. A trademark protects the identifier, such as a name or symbol, for the resulting product. [1]
A trademark can be anything that provides to distinguish it from other product or service on the market such as icon, phrase and logo . Canon , Sony,Nokia, Mc Donalds, Adidas , Nike, Microsoft and Mercedes Benz are the powerful brands. These brands reminds us something we know. For instance , when it is said ‘Nokia’, the cellphone comes to mind ; when it is said Canon , the camera comes to mind and when it is said Mercedez Benz , the car comes to mind . This is the power of brand recognition and trademarks are used to protect them.[2]
As I mention above , the trademark protects the brand from any infringements with giving statutory rights to the owner of the brand . Trademark prevents to use of brand without permission of brand’s owner . İf somebody uses the brand without permission , the trademark owner recovers damages by using statutory rights given by Trademark . Yet , this brand must be registered as Trademark before.
Even though trademark protect your brand , this protection does not apply all over the world. This means that you can not get a world-wide Trademark registration. Although it was necessary to apply separately for each country previously , it is possible to possess the protection of Trademark with one application in many countries anymore with European Community Trademark System and Madrid Protocol.
The purpose of this article is to inform people about the Trademark . On the continuation of this article, I will tend to essential questions to understand What the trademark is Why it is necessary to register as a Trademark , what is the European Community Trademark System and What is the content of Madrid Protocol .
Source: http://EzineArticles.com/5936917 [1]
Source: http://EzineArticles.com/334789 [2]
